Tooth & Nail Records,

                My name is Jacob Harrison and I am here to share with you a marketing strategy that will help kick start your record label.  In the past couple years the record companies have been taking major hits to sells, due to the fact many are pirating music from sharing sites and also the fact that there hasn't been that next big band come out.  With these issues coming down on the record industry I want to help you succeed and see some big result come into this record label.  My goal is to help you find the next Underoath, Family Force 5, or any other big bands that have came through your record label so that everyone knows Tooth & Nail is here to stay.  I will help by providing you the technology to do so, through social media, multimedia, cloud software, and email marketing.  I am confident that by us helping you collaborate through the use of technology, it will greatly increase your chance of hitting a home run in the music industry.

                Our first step would be to  post on your Website that Tooth & Nail is looking to sign a new band.  By posting it on your website we'll attract bands that would like to know how they can sign up to be heard, and also attract others to your website, which means more potential buyers of your products.  Then once we have found a band we like to see on Tooth & Nail we will start a web campaign to help get there name out there by using all the main networking sites.  We will also being setting up blogs and other sources to give the fans access to everything the band is doing.

To download the full schedule and to find everything else we plan to do click the link below.

https://docs.google.com/document/d/13_rwkMcGXFJaD4cdzu9Cy_xhGA2nWyw5fNXLyWt921w/edit

Sincerely,

Jacob Harrison

Privacy Concerns,
Jacob Harrison
Kaplan University

While looking up Privacy concerns on Google News I came across countless articles about how the United States would like to be able to possible collect and analyze American Emails.  In an article called, "Cyber defense: Should Americans be concerned about their privacy?" by Anna Mulrine a staff writer for Christian Science Monitor.  She shows how we might be being watched with what we put into cyberspace.  To me personally I don't see what the big deal is if the government is watching my email, because I have nothing to hide.  These people who get all offended about the government spying on them must really have things to hide or at least trying to cover up.  The first Concern she had was government going to "Stockpile the private e-mails of Americans?" which in the defense of politicians seems up in the air at the moment (Mulrine, 2012).  In the way Mulrine writes in the article you really don't get a clear answer but reasons to why it won't affect American emails, to unless you're talking about one of the concerns of the United States.  Another Concern about this issue was that the main reason they want to be able to read everyone's emails is so that they can respond quicker to a cyber attack (Mulrine, 2012).  Which doesn't make too much sense to me, because if they could of stopped it before then, why didn't they?  Another concern is a quote that Mulrine talks about from James Lewis, a director of the Technology and Public Policy Program at the Center for Strategic and International Studies, he states that the only thing their getting from the information going across the internet is "ones and zero's" (Mulrine, 2012). However, that may be true but those one's and zero's can quickly turn into words with you know your coding.  He further explain that their truly looking for just "malicous codes" that can be a source of a cyber attack and he also shared that there is no personal information in those codes (Mulrine, 2012).  However, that is not entirely so, in those codes you can easily trace back to who sent those codes by using things I have been learning about in my IT-331 class.  In those codes are links and block that help your data get to where your sending the data.  Some who wanted to know who sent it could easily put blocks back together and trace back to sender through the use of IP address.  I think it would be in everyone's benefit if the government would just come out and say yes we have been spying which would put an end to this silly debate on which their now having.  

Reference:

Mulrine, Anna (July 13, 2012).  Cyber defense: Should Americans be concerned about their privacy?  Christian Science Monitor, Acessed on July 15, 2012.  From http://www.csmonitor.com/USA/Military/2012/0713/Cyberdefense-Should-Americans-be-concerned-about-their-privacy

Unit 8 Project

Hello World,

This Blog I have started is to better inform the fans of Tooth & Nail records with upcoming shows and news that will help the fans know what's going with their favorite label.  This label is about the music with meaning, and the meaning can be deep and profound inside almost every song you hear from Tooth & Nail.  So keep your ears and eyes pointed this way and be prepared for all the information you will get from this blog.

What's a Mashup?

A Mashup is when you combine two or more API's from different websites to form a new application.  with Mashups we can create new application with ease because we're only adding API's together and not creating the whole application from scratch.  This can be a great asset to my client because they can now make an application with Google maps, and their own band website with the list of their tour stops and make a map of the places their going on tour so that followers can see when they'll be nearby and see the places their going as well.  This can also be used to help fans of the band suggest stops the band should take in between shows that will give them a chance to relax or connect with more of their fans.  Another way they can use Mashups is by adding pictures to Flickr, and adding them to their tour map so fans can see where they been and also see what their up to when on the road touring.  With these Ideas the bands can have more fun connecting with fans, and fans can help show places the bands might miss seeing on their road trip. 

A Mashup that uses something liked a talked about above is the BandsInTown.   Which helps you know when some of your favorite artist will be nearby.  The API's it draws from is Echo Nest + Google Maps + Last.fm.  This can be useful to have on our site so that way fans can track their favorite artists and see where there playing near them.  

Jacob Harrison

Kaplan University

Unit 8 Project

Reference:

Bandsintown, (July 29, 2007).  Accessed on July 9, 2012.  From http://www.programmableweb.com/mashup/bandsintownhttp://www.programmableweb.com/mashup/bandsintown